Our revolutionary athletic wer brings together luxury, fashion, style and performance to provide fit like never before. Created with the finest technical fabrics and designed with patented engineering to perfectly fit an athletic body, we’re redefining activewear with deep saturated colors and bold prints.
We exist to create the tools that help people unlock their full potential and put their ideas into action. This growth comes from a devotion to producing innovative, effective performance wear and an ever-expanding social presence, and above all a commitment to the Athletic Fit Wear vision:
To make all athletes better through science, passion and the relentless pursuit of constant improvement.
OUR CORE VALUES
Family Our community of athletes, artists and visionaries stretch all the way across the globe. We are a family of like-minded individuals working to bring our respective visions to life.
Progression Our products exist at the intersect of engineering and art. To remain at the forefront of both, we need to be fearlessly progressive and consistently future-conscious. We are not future-proof. We are the future.
Vision In everything we do, be true to our own vision and respectful of others. We are here to bring ideas to life. There is no idea too big, or too small.
Our Investment in Happiness is more than our product guarantee and our commitment to a great experience for our customers. It’s our philosophy on doing business and it’s symbolic of how we care for our team, our community, the natural environment and most importantly, each other. At Athlete Fit Wear, our guiding principles are simple...we aim to make great products, be in great relationships and live extraordinary lives.
Ensuring our factories provide safe and healthy working conditions for their staff and adhere to responsible environmental policies is a top priority. We require all of our suppliers to sign and adhere to the Vuori Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.
Ensuring our factories provide safe and healthy working conditions for their staff and adhere to responsible environmental policies is a top priority. We require all of our suppliers to sign and adhere to the Athlete Fit Wear Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.
Encinitas, CA, our backyard and playground for active living, inspired the creation of Athlete Fit Wear. As a values-based business, we aim not only to make great products, but to prioritize great relationships with our staff, our partners and the communities we operate in. And we aim to bring together people from all walks of life to create and share positive, meaningful experiences.
Each piece is functionally built with durable performance material to withstand the toughest workouts, but designed with next-level comfort top of mind and a more casual aesthetic that effortlessly transitions into everyday life.
What Inspired Us To Create Athlete Fit Wear
Who would've thought that being lean and fit would make finding clothes that fit to be a challenge? My name is John, I'm the founder of Athlete Fit Wear - and that's what I've found since I started working out in my 20's and got into shape for the first time in my life. I remember how it felt that almost everything I tried on either was:
1) Too big - to the point where it felt like I was swimming in my clothes.....or )
2) Too small - where "skinny fit" looked like I was wearing Baby Gap.
This didn't take away my motivation for finding clothes that fit - I wanted to feel comfortable while also looking great in my clothes. This lit a fire for my motivation to create an amazing brand that brought apparel to guys just like me.
With my background in ecommerce, I made the decision to launch this brand to help guys just like me to have direct access to apparel that not only looks great but also feels great, so you can feel your most confident and comfortable in your clothes.